Affected by the international financial crisis, Guangdong wooden door furniture manufacturing enterprises struggled. Upgrading is difficult, and transformation is also difficult. At present, the center and local governments have successively issued various policies to help enterprises overcome difficulties.
Exports cannot be lost, domestic sales must be done, and wooden door furniture manufacturing enterprises with independent brands and strong innovation capabilities are not sad. In view of the huge mainland consumer market, all the wooden door furniture manufacturing companies have to do is to stimulate consumers' hobbies.
Hope policy is worse than countermeasure
A wood door enterprise manager confessed to the author: "There are so many enterprises, and the government's introduction of the inclusive policy is indeed a bit difficult." Longjiang Town was once rated as a major Chinese furniture town by the China National Light Industry Association and the China Furniture Association. 1/5 of the total output value of furniture manufacturing.
However, in this international financial crisis, China's manufacturing industry suffered heavy losses. When I interviewed in Houjie Town and Dalingshan Town, a furniture manufacturing town in Dongguan City, Guangdong Province, I often heard the same statements from government employees and entrepreneurs. Regarding the financial crisis that I do not know how long it will last, entrepreneurs understand in their hearts that relying solely on government bailouts will only become more difficult.
Adjusting the sales structure and grading the market varies greatly
Insiders said: "For most wooden door manufacturers, it is more appropriate to adjust the ratio of export to domestic sales to 3: 7." This ratio is recognized by the wooden door industry. But he also said that it is very difficult for enterprises accustomed to OEM (Note: Entrusted Processing of Origin) to transfer to domestic sales. In the long-term external processing, these enterprises have better ability to control product quality than many small enterprises, which is their upper hand in the domestic market.
Export to domestic sales, where is the domestic market? During an interview in Houjie Town, Mr. Liao, a Henan businessman who came to Houjie Town to tell the author, "The domestic market is huge. I opened several furniture retail stores in Xinxiang, Henan, and I can sell hundreds of sets of furniture a month." The requirements of families in county towns for wooden door furniture are new style, good quality, and the price should not be too high. The requirements for brands are not high, but township families buy wooden door furniture only by the price and style, and the requirements for brand and quality are not high.
The author found in an interview that multi-functional furniture, wood-panel furniture and novel wooden doors are very popular, while the old-style and expensive wooden door furniture market is gradually shrinking.
Wang Lie, executive deputy secretary general of Dongguan Famous Furniture Club, said that for small wooden door furniture manufacturers, the township market is very promising. Finding agents from local businessmen is the cheapest and most efficient way. And some wooden door furniture manufacturing enterprises with the ability to upgrade, it is best to develop the first and second markets during this period, understand the consumption characteristics of these markets, establish sales channels and teams, and improve the enterprise while inheriting strict control of product quality. Brand fame. All in all, according to market demand, wooden door furniture manufacturing enterprises should learn the 18 martial arts.
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