Four Problems in the Fast Development of the Internet of Things

According to Cisco, by the year 2020, there will be more than 50 billion connected devices worldwide. According to experts' estimates, IoT will have an impact of 3.5 trillion U.S. dollars on the global economy in the next five years. Not only refrigerators, but we also see home energy systems, security devices, entertainment products, games, and interactive wearable devices – examples are numerous. The question is, does this really happen? Do we not see the market share should be bigger than it is now?

Although IoT is a hot topic right now, the reality is not as predicted by experts who go online every day. Overall, there are really not so many connected watches, thermostats or accessories. According to the Acquity Group, only "7% of consumers have their own wearable IoT devices and 4% of consumers have home IoT devices."

This article will explore what IoT needs to accomplish before consumer experience, including the value it brings to consumers, the need for a centralized IoT platform, a set of international communication protocols, user education, and greater security.

Presenting a clear value proposition to users IoT is a network of unlimited potential with networked devices. Many technologies and Internet experts have shown great enthusiasm and engaged in lively discussions. However, many people are not so convinced that they have not fully accepted the concept. This is due to the current lack of a universally applicable value proposition - something that makes it reasonable for people to walk out of their homes to buy and connect smart devices.

Consumer education is an important part of this. Companies need to send easy-to-use IoT devices to people's hands to demonstrate their potential, rather than expect people to understand the need for IoT devices.

Browse through the IoT branch of any tech store and you will see quite a few weird and seemingly redundant devices. With the exception of a few useful security devices, it is unclear what they are used for, why we buy them, or how we can start installing them in homes where other things are not connected.

To understand how to get started with IoT, we should look back at the changes in smartphones - especially the iPhone - which is undoubtedly the vanguard of the IoT contemporaries.

The real value of the iPhone is not its phone or text messaging capabilities, but the ability to use a full range of free and paid applications. However, when the iPhone was first introduced, it was so novel that it had to be as simple as possible. Steve Jobs only introduced its three main functions: music, phone, and Web.

When the app store was finally launched in mid-2008, users were accustomed to the concept of device versatility, and Apple had a higher degree of control over the quality of the app.

With its convenient and simple features, Android and the Apple App Store have made smartphones a frontier for consumer awareness. In spite of this, smart phones are not being promoted in order to gain market share; mobile phones have become part of our daily lives.

As for IoT, if networking really enhances the functionality of smart devices, then there is no barrier to persuade a consumer to purchase it. The smart device itself can only exist because it really adds value. For example, connecting a pillow to the Internet to measure sleep patterns may sound very interesting, but in the end it may only become a novelty item that makes life more troublesome.

For a contemporary example, the NEST thermostat will learn user behavior, adjust the home temperature to suit the occupant's preferences, and automatically turn off the heater when no one is detected in the home. It is more environmentally friendly and economical, saving hundreds of dollars in electricity each year. Its value is obvious. Smart devices like this have found a market where people are willing to spend.

On the other hand, when it comes to more abstract concepts - such as smart accessories and wearable devices (such as Google glasses), the public needs more convincing reasons. Wearing, charging, or even just using the inconvenience (Imagine being locked out of the house because you cannot access the network) must be balanced by a huge value proposition.

We need to make this technology practical, simple and easy to use. By helping people become accustomed to these new tools, and continue to communicate and provide support, we will see an organic increase in the number of consumers connecting homes and devices.

Centralized platforms and API developers are the driving force behind the Internet and mobile transformation. However, the lack of a centralized IoT platform currently leaves us unable to see the kind of growth and creativity that occurs on mobile devices.

For example, Android and the Apple App Store have become centers of experimentation and development. At present, 93% of developers are focused on developing smart phone applications - this is not surprising; these standard platforms shorten the time to market and reduce risk.

According to reports, the average cost of developing an iOS application is $27,463. If there is a guaranteed application franchise store, for example, developers know that they have a very large number of franchise stores to sell their products.

On the other hand, the cost of producing a commercial IoT device is much higher. If we average the costs given by Canary, Smart Things, Dropcam, and Nest before the product is brought to market, the cost is approximately 250 million US dollars. On the other hand, creating IoT products has a lower cost approach, like projects like Tessel and Onion, but developers who are relatively lacking in resources and financial support also need more motivation to consider turning to smart item application design.

Although manufacturers gradually recognize the importance of software standardization between devices and brands, they should look at examples of smartphones. A centralized open source application store will become an important catalyst for further innovation, integration, and cost savings.

However, the problem does not only come from communication, but also exists in the API provided by the manufacturer. By allowing new connections and interactions, smart device manufacturers offer the public creative use of their products. Much like what we saw in the app store, new developers will join in and take advantage of this opportunity to create new uses that they never thought of before.

Who knows? In the future, maybe you can connect the coffee machine with the alarm clock on your smartphone. When the first time you accidentally walk into the kitchen in the morning, the coffee is ready for you.

Interconnected and common IoT communication protocol There was a report predicting that in 2015, 50% of North Americans will purchase at least one home smart item. Consumers are increasingly interested in the concept of smart home 7x24-hour networking, and another major issue for IoT developers is the compatibility between devices.

Before connectivity becomes better standardized, consumers will continue to face technical difficulties when trying to make their devices interact. Especially in the home environment, smart goods are likely to come from many different suppliers and have different letter of agreement.

Mike Harris is the chief executive officer of Zonoff, the developer of Staples smart home technology. He talked about the importance of seamless integration of equipment, he said: "We imagined that there is such a home, Wi-Fi, Z-Wave, ZigBee, Bluetooth and other open standards can be the same as traditional proprietary standards, such as Lutron's Clear Connect , perfect coordination."

Of course, Harris is right. Large IoT vendors need to ensure that proprietary software and hardware comply with industry standards and use a communications protocol that allows devices to interact and share data, regardless of the brand of these devices.

Safety people need to understand not only the reasons and methods for adopting IoT, they also need to make sure that the equipment they use is safe. This is obviously a problem that many people are concerned about, especially after those famous hackers invade Internet car events.

IoT developers, businesses, and consumers must all realize that every device is a potential target. This is why security will be a key issue that needs to be resolved before IoT can be implemented in a big way.

As we saw in the 1990s and early 20th centuries, as computers run Microsoft's operating system, the wider the use of a particular platform, the more hackers will use it. In this era of poor network security, a large number of malicious software targets networked computers and create "botnets" that are commonly used for DDoS attacks.

By the same token, there are some well-known vendors in the IoT space, many of which provide a single device; for example, as Amazon Echo enters more and more homes, it becomes increasingly valuable for hackers to target.

Fortunately, unlike personal computers, IoT devices have limited functionality. This restriction makes it unlikely that the device itself contains the features or information that the attacker is looking for. The real problem is that once a device on the network is compromised, it is much easier for a hacker to access other networked devices because firewalls and hiding strategies have been bypassed.

Another security aspect that consumers care about is personal data collection. If there is no clear strategy for data collection, third-party sharing, and the export or deletion of all stored information, IoT applications will be limited because consumers fear being used by capitalists.

The most powerful thing about IoT is not what it can do for individuals, but what it can do overall. When we have quantified data for a problem, the machine can optimize the solution and relying on human intuition to find such a problem is simply not possible.

Solving these security issues is not easy, but we should not underestimate our desire for development and innovation. Through the digitization of existing products and the networking of new tools and devices, we will see fast-paced, unprecedented changes in schools, homes, and workplaces.

Once we have a secure system and a strong value proposition that can be demonstrated to consumers, there is a centralized platform for access, and the platform is full of applications linking matter and digital life, then we will see the experts The explosive growth of IoT applications foreseen.

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